I’m excited to be one of the featured artists for Open City / Art City Festival, a creative and generative event that looks at how we transform a city. The piece I’m featuring is The Ephemeral Marvels Perfume Store, a futuristic perfume line of things that could disappear from the natural world due to climate change. Come smell the perfumes and talk about your memories, and let’s raise climate change awareness!
Happy and proud of everyone at Future Feast / GoExperience Redesign! This proved to me that it was possible to get a lot of people of different talents together in the name of raising climate change awareness. It was one big amazing group hug for all humanity.
Check out Radio Republic’s photos here.
Also watch their video below:
This officially marks the end of my residency and exhibition at The Mind Museum. You all know I hate this part. I’ll be taking some time to decompress and think about next steps. In the meantime, The Ephemeral Marvels Perfume Store has been getting some traction online, so I’m fielding interviews on that end. Updates soon, and thanks for keeping up with the projects!
Hello, apocalypters! I’m excited to announce that as a culminating event for The Apocalypse Project: Imagined Futures, The Mind Museum is collaborating with Radio Republic to bring you Future Feast, a celebration of human creativity and our hopes for a sustainable future. The event will be on July 26, Saturday, 12PM to 7PM at the Special Exhibition Hall of The Mind Museum.
With the theme of Redesign, I am working with chefs who are creating new dishes for a Convenience Store of the Future. Radio Republic is bringing in their featured artists for July: Slow Hello, Jireh Calo, and Brisom. There will also be a performance by special guest artist Joey Ayala. This is an event for all ages, so bring in your families and get the kids to play at the Tinker Studio, watch spoken word performances and science shows, dress up in clothes from the Climate Change Closet and have your photos taken at the photo booth, smell the perfumes of The Ephemeral Marvels Perfume Store, participate in Mission Apocalypse Scavenger Hunt and win an Apocalypse Project Commander Badge, and think of how you can help build a sustainable future by making an Earth Pledge.
Ticket prices are as follows:
EXPLORE TICKET (All Day Pass to the galleries of TMM, Access to Live Performances, Mission Apocalypse Scavenger Hunt & Climate Change Closet): 500.00 PHP
TASTE TICKET (Access to Live Performances, Future Tastes (6 dishes), and Climate Change Closet): 300.00 PHP
DISCOVER TICKET (Access to Live Performances and Climate Change Closet): 200.00 PHP
TINKER TICKET (Access to Tinker Studio: Make your own Animal Art): 150.00 PHP
You can buy tickets online here. You can also buy your tickets at the museum on the day of the event. No reservations are required.
See you there!
Highlighting the vanishing breeds enchantment
I am happy to announce The Ephemeral Marvels Perfume Store (T.E.M.P.S., French for time), a hypothetical perfume line set in the future when many things in nature would have disappeared as we know it because of climate change. This is the first collection of eight scents.
The Ephemeral Marvels Perfume Store is a collaboration of The Apocalypse Project and Givaudan. It is part of The Apocalypse Project: Imagined Futures at The Mind Museum and is part of the museum’s permanent collection. Go and visit The Mind Museum to smell these perfumes.
Climate change leads to rising sea levels, threatening to swallow up the world’s coastlines.
Coffee bean production is dependent on cool mountainsides that are running out because of rising temperatures. Pests are also flourishing because of the warmer weather.
Climate change can make flowers open too early before bees emerge from hibernation, causing their numbers to decline.
Climate change is altering growth conditions for grapes, leading to changes in quality of production in wine-producing regions.
Eucalyptus species are increasingly affected by drought and flash floods. Their long regeneration times and short dispersal of their seeds mean they may not be able to keep up with the pace of climate change.
The scorching heat drastically reduces the quality of peanut production, leaving more peanuts to be processed into oil rather than the edible quality.
Higher temperatures are causing the earth’s glaciers and permafrost to melt.
Different species of trees, such as cedar, pine, and fir, are being decimated as climate change increases the risk of forest fires.
To bring the project to life, I reached out to Givaudan, a Swiss flavors and fragrance company, who sources materials that preserve the environment, stimulate the development and well-being of communities, and safeguards an efficient use of previous resources. I am grateful to Marilyn Yao, Givaudan Singapore, and Givaudan Philippines for their help in the perfumes, Maribel Garcia who curated The Apocalypse Project: Imagined Futures exhibition, Stephanie Faith Bautista who designed the logo, and Nino Carandang and Peter Lorenz Frac of Shuttermaster Pro for help with photography and video.
The project was a collaboration between the perfumer who mixed the scents in the lab and myself who created the world the perfumes inhabited. Claude Charmoille, VP of Perfumery in Asia, took on this challenge. Charmoille was born in the south of France where scents abound and vary according to seasons. “After completing my botanic and chemistry education, the subtle alchemy between arts – craft – andscience attracted me to the perfumer’s profession,” says Charmoille.
Personally, my favorite scent is Coasts, because it smells of a place as opposed to the others that smell of a specific objects. Because I smell the beach, I remember my childhood memories in the beaches of the Philippines—white sand, coconut trees, the ocean breeze, salty seashells and all. For Charmoille, it’s Eucalyptus. “This one is my favourite, it brings back memories from my childhood when we visited small islands in the Mediterranean sea close to Cannes. In the hot summer days, the eucalypus and pine trees would perfume the air to a degree one can not forget, this warm aromatic and fruity whiff will always remain deeply linked to seaside vacation and family memories.”
As a designer, my intention was to show people a different side of the climate change scenario. Smell is very sensuous and visceral; its effects are instantaneous. Instead of showing statistics of what will disappear because of climate change, I decided to let people smell them. Highlighting the temporary breeds enchantment. As smell is linked to memory, I’m hoping that people will think about how their lives will be without these seemingly ordinary objects that we take for granted that might not be there anymore.
The Ephemeral Marvels Perfume Store
Concept and Design
Catherine Sarah Young
Claude Charmoille of Givaudan
The Mind Museum
Maria Isabel Garcia
With thanks to
Givaudan Singapore Pte Ltd c/o Claude Charmoille for providing the fragrances
Marilyn Yao and Neri Mamburam
Shot at Shuttermaster Pro
It’s been a while since I’ve updated. But that’s because there’s just so much to do and too little time to blog about it. But here’s a photograph of a worm steak by two of the seven chefs I’m collaborating with for another project for The Apocalypse Project. I ate it. I ate it all! It came with weeds and mashed sweet potato.
I’m pescetarian, so this was a gray area (fish eat worms no?), but I call it Designer’s Responsibility, as I like to think of the seven-year-olds I often encounter during my projects and would like to make sure this is ok for mass consumption. Take one for the team, or for humanity.
It was more of a mental challenge, as I kept thinking of the worms and kept telling myself it was just meat. And then I remembered I’m pescetarian and don’t eat meat. It was incredibly tasty, though, and Chef Erik told me it was 82% protein.
Verdict: Green light! I can’t wait for people to try it. That’s not even the craziest part. Stay tuned here or at http://www.apocalypse.cc for what’s next.
17 May 2014, Manila—Thanks, Cha-cha and Tara of the new Just4Kids show on GMA-7, another network here in the Philippines, for featuring The Apocalypse Project Imagined Futures at The Mind Museum.
Cutest interviewers ever. (I also realized I’m way more comfortable talking with people younger than 12.)
May 14, Manila—Thanks, Atom Araullo, for featuring The Apocalypse Project on ABS-CBN’s Umagang Kay Ganda, a morning show that airs in the Philippines. The link to the episode’s recording is here, or if you’re based outside the Philippines, here at The Filipino Channel. The clip is around the 6:20AM mark, with a segment about The Mind Museum.
It’s the first Tagalog interview I’ve given in my life. You have no idea how much the museum staff are patting me on the back for this.