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In the middle of researching for smells for The Apocalypse Project, I came across Sifr Aromatics, an independent niche perfumery located on Arab Street in Singapore.

Oh true apothecary! Johari Kazura of Sifr Aromatics

Oh true apothecary! Johari Kazura of Sifr Aromatics

Mr. Kazura is a third generation perfume maker. He learned the business on the job, and also took some courses in Grasse, the perfume capital of the world. Perusing his shop, I came across all the books I read during the time I was doing some of my graduate school projects on smell. His store is a beautiful cornucopia of beautiful Eqyptian bottles, as well as antiques.

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Thanks to the store, I finally came up with a list of smells for relaxation for The Apocalypse Project. You know, when that time comes when we have to evacuate climate change disaster areas and people are panicking. The list includes lavender and lemon. Rose was a good candidate, too, however, it’s too expensive and thus not a practical choice. Peppermint was added to the list because it promotes alertness.

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Sifr is Arabic for “zero.” Johari says that in perfumery, “You start with nothing … you are a blank slate … and then later you end up with something.” And that something, smell, permeates.

Sifr is located at 42 Arab Street. Contact Johari Kazura at info@sifr.sg and visit their website here. Many thanks to Mr. Kazura and Hanz Monifiero Medina for all the help!