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On the day I ate my way through Jeonju, chosen in 2012 as a Creative City for Gastronomy as part of UNESCO’s Creative Cities Network, I went past a store with teddy bears…

A teddy bear on a bench. Of course.

A teddy bear on a bench. Of course.

…the Gyeonggijeon Portrait Shrine with King Taejo’s portrait…

Image via Wikipiedia, since we weren't allowed to take photos of the actual portrait

Image via Wikipiedia, since we weren’t allowed to take photos of the actual portrait

…which made me wonder if his headpiece is the reason behind this Korean hat trend…

Devil hat. Or turkey hat, depending on how you look at it.

Devil hat. Or turkey hat, depending on how you look at it.

…and finally, oh finally, I made it to my bowl of Jeonju bibimbap.

Why, hello there, beautiful.

Why, hello there, beautiful.

Delish.

During a post-bibimbap walk in Jeonju, a three-hour bus ride south of Seoul, I came across the perfect symbol of my impression of Korea in the past two months:

The Hyundai logo co-existing among traditional hanok, or Korean houses.

The Hyundai logo among traditional Korean houses

The Hyundai logo among traditional Korean houses