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Hello, apocalypters! I’m excited to announce that as a culminating event for The Apocalypse Project: Imagined Futures, The Mind Museum is collaborating with Radio Republic to bring you Future Feast, a celebration of human creativity and our hopes for a sustainable future. The event will be on July 26, Saturday, 12PM to 7PM at the Special Exhibition Hall of The Mind Museum.

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With the theme of Redesign, I am working with chefs who are creating new dishes for a Convenience Store of the Future. Radio Republic is bringing in their featured artists for July: Slow Hello, Jireh Calo, and Brisom. There will also be a performance by special guest artist Joey Ayala. This is an event for all ages, so bring in your families and get the kids to play at the Tinker Studio, watch spoken word performances and science shows, dress up in clothes from the Climate Change Closet and have your photos taken at the photo booth, smell the perfumes of The Ephemeral Marvels Perfume Store, participate in Mission Apocalypse Scavenger Hunt and win an Apocalypse Project Commander Badge, and think of how you can help build a sustainable future by making an Earth Pledge.

Future Feast poster by The Mind Museum, which highlights activities

Future Feast poster by The Mind Museum, which highlights activities

Future Feast poster by Radio Republic, highlighting featured artists, special guest artist, and the chefs

Future Feast poster by Radio Republic, highlighting featured artists, special guest artist, and the chefs

Ticket prices are as follows:

EXPLORE TICKET (All Day Pass to the galleries of TMM, Access to Live Performances, Mission Apocalypse Scavenger Hunt & Climate Change Closet): 500.00 PHP

TASTE TICKET (Access to Live Performances, Future Tastes (6 dishes), and Climate Change Closet): 300.00 PHP

DISCOVER TICKET (Access to Live Performances and Climate Change Closet): 200.00 PHP

TINKER TICKET (Access to Tinker Studio: Make your own Animal Art): 150.00 PHP

You can buy tickets online here. You can also buy your tickets at the museum on the day of the event. No reservations are required.

See you there!

 

Highlighting the vanishing breeds enchantment

I am happy to announce The Ephemeral Marvels Perfume Store (T.E.M.P.S., French for time), a hypothetical perfume line set in the future when many things in nature would have disappeared as we know it because of climate change. This is the first collection of eight scents.

The Ephemeral Marvels Perfume Store is a collaboration of The Apocalypse Project and Givaudan. It is part of The Apocalypse Project: Imagined Futures at The Mind Museum and is part of the museum’s permanent collection. Go and visit The Mind Museum to smell these perfumes.

The Ephemeral Marvels Perfume Store from Catherine Young on Vimeo.

Coasts
Climate change leads to rising sea levels, threatening to swallow up the world’s coastlines.

Coasts by The Ephemeral Marvels Perfume Store

Coasts by The Ephemeral Marvels Perfume Store

Coffee
Coffee bean production is dependent on cool mountainsides that are running out because of rising temperatures. Pests are also flourishing because of the warmer weather.

Coffee by The Ephemeral Marvels Perfume Store

Coffee by The Ephemeral Marvels Perfume Store

Honey
Climate change can make flowers open too early before bees emerge from hibernation, causing their numbers to decline.

Honey by The Ephemeral Marvels Perfume Store

Honey by The Ephemeral Marvels Perfume Store

Wine
Climate change is altering growth conditions for grapes, leading to changes in quality of production in wine-producing regions.

Wine by The Ephemeral Marvels Perfume Store

Wine by The Ephemeral Marvels Perfume Store

Eucalyptus
Eucalyptus species are increasingly affected by drought and flash floods. Their long regeneration times and short dispersal of their seeds mean they may not be able to keep up with the pace of climate change.

Eucalyptus by The Ephemeral Marvels Perfume Store

Eucalyptus by The Ephemeral Marvels Perfume Store

Peanuts
The scorching heat drastically reduces the quality of peanut production, leaving more peanuts to be processed into oil rather than the edible quality.

Peanuts by The Ephemeral Marvels Perfume Store

Peanuts by The Ephemeral Marvels Perfume Store

Ice
Higher temperatures are causing the earth’s glaciers and permafrost to melt.

Ice by The Ephemeral Marvels Perfume Store

Ice by The Ephemeral Marvels Perfume Store

Hardwood trees
Different species of trees, such as cedar, pine, and fir, are being decimated as climate change increases the risk of forest fires.

Hardwood trees by The Ephemeral Marvels Perfume Store

Hardwood trees by The Ephemeral Marvels Perfume Store

To bring the project to life, I reached out to Givaudan, a Swiss flavors and fragrance company, who sources materials that preserve the environment, stimulate the development and well-being of communities, and safeguards an efficient use of previous resources. I am grateful to Marilyn Yao, Givaudan Singapore, and Givaudan Philippines for their help in the perfumes, Maribel Garcia who curated The Apocalypse Project: Imagined Futures exhibition, Stephanie Faith Bautista who designed the logo, and Nino Carandang and Peter Lorenz Frac of Shuttermaster Pro for help with photography and video.

The project was a collaboration between the perfumer who mixed the scents in the lab and myself who created the world the perfumes inhabited. Claude Charmoille, VP of Perfumery in Asia, took on this challenge. Charmoille was born in the south of France where scents abound and vary according to seasons. “After completing my botanic and chemistry education, the subtle alchemy between arts – craft – andscience attracted me to the perfumer’s profession,” says Charmoille.

Personally, my favorite scent is Coasts, because it smells of a place as opposed to the others that smell of a specific objects. Because I smell the beach, I remember my childhood memories in the beaches of the Philippines—white sand, coconut trees, the ocean breeze, salty seashells and all. For Charmoille, it’s Eucalyptus. “This one is my favourite, it brings back memories from my childhood when we visited small islands in the Mediterranean sea close to Cannes. In the hot summer days, the eucalypus and pine trees would perfume the air to a degree one can not forget, this warm aromatic and fruity whiff will always remain deeply linked to seaside vacation and family memories.”

As a designer, my intention was to show people a different side of the climate change scenario. Smell is very sensuous and visceral; its effects are instantaneous. Instead of showing statistics of what will disappear because of climate change, I decided to let people smell them. Highlighting the temporary breeds enchantment. As smell is linked to memory, I’m hoping that people will think about how their lives will be without these seemingly ordinary objects that we take for granted that might not be there anymore.

TEMPSgroup

The Ephemeral Marvels Perfume Store

Concept and Design
Catherine Sarah Young

Perfumes
Claude Charmoille of Givaudan

Exhibition
The Mind Museum
Curator
Maria Isabel Garcia

With thanks to
Givaudan Singapore Pte Ltd c/o Claude Charmoille for providing the fragrances
Marilyn Yao and Neri Mamburam

Graphic Design
Stephanie Faith Bautista
Photography
Nino Carandang of Shuttermaster Pro
Video and Editing
Peter Lorenz Frac of Shuttermaster Pro

Shot at Shuttermaster Pro

As part of The Apocalypse Project: Imagined Futures exhibition, questions about climate change are hidden in the exhibits of The Mind Museum. My goal was to recontextualize all of the museum—that is, after you see the Apocalypse exhibits, then visitors can see the current exhibits as representations of things that are under threat.

As I cannot be in the museum each day to handle hundreds of visitors, I am extremely happy and grateful for these people who now form the Manila crop of the Apocalypse Squad. The suits are looking really cool, you guys.

The Apocalypse Squad, Manila

The Apocalypse Squad, Manila

In addition to facilitating the scavenger hunt, they also get to lead participants to have an oath-taking ceremony, where they pledge to help the planet. They are then awarded an Apocalypse Project Commander Badge and are knighted. With a sword, of course.

Knighting people who have won the Mission Apocalypse scavenger hunt

Knighting people who have won the Mission Apocalypse scavenger hunt

Many thanks to the hundreds of people who have done the Mission Apocalypse scavenger hunt. The work is just beginning for me, and I needed a few days to rest. Tune in for more developments!

Top photo by Darwin Cayetano of Tracking Treasure, used with permission.

April 25, Taguig, Philippines—The Apocalypse Project: Imagined Futures is now open for your interactive sensory pleasure at The Mind Museum. I have five exhibits curated by the awesome Maribel Garcia, with the exhibition installation managed by Marge Arciaga, the museum’s assistant exhibition manager (and my former capoeira classmate).

Here are some quick photos of the exhibition:

The show is at the second floor, in the museum’s Technology Gallery.

The Apocalypse Project: Imagined Futures at The Mind Museum

The Apocalypse Project: Imagined Futures at The Mind Museum

Climate Change Couture, volume 2, Manila

Climate Change Couture: Volume 2, Manila

Climate Change Couture: Volume 2, Manila

The Ephemeral Marvels Perfume Store, a collaboration with Givaudan:

The Ephemeral Marvels Perfume Store, a collaboration by The Apocalypse Project and Givaudan

The Ephemeral Marvels Perfume Store, a collaboration by The Apocalypse Project and Givaudan

The Planetary Poetry Board, a collaboration with poets and my friends Alena Widows and Harriet Sandilands:

The Planetary Poetry Board: a collaboration between The Apocalypse Project and poets Alena Widows and Harriet Sandilands of The Poetry Machine

The Planetary Poetry Board: a collaboration between The Apocalypse Project and poets Alena Widows and Harriet Sandilands of The Poetry Machine

More documentation as well as images coming soon! In the meantime, a huge thank you to the museum staff—this was a brutal installation because there were so many exhibits to be installed in one night after the museum’s operating hours, but this was hands down the calmest and cheeriest installation I’ve had. Thank you for the help and for being game with everything!

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(22 March 2014, Manila)—Yesterday, I had a booth at The Mind Museum’s Media Day, where the museum celebrated their second birthday. In the second photo, you can see Maribel Garcia, curator of the museum, and Manny Blas, managing director of Bonifacio Foundation, Inc., speaking about their activities for the year, as well as talk about the museum’s accomplishments in the past two years, including winning the 2014 Thea Award in the Museum Exhibits category by the Themed Entertainment Association. Solar News presenter Mitzi Borromeo hosted the show. (Fun fact: She and I used to go to the same boxing class and just formally met yesterday.)

In the middle of other booths, where the museum’s Mind Movers (resident scientists and all-around awesome people) presented their own projects, I gave people a preview of the show that will open next month (NEXT MONTH! Ayayay.) I wore my Apocalypse suit, now upgraded with a Commander’s patch, and remixed some Climate Change Couture. When taking a break, I helped myself to some salted butter ice cream by Sebastian’s, and a tiramisu cup made to look like a plant by Kyle Imao of Kyle’s Lab.

The show is getting really close and I am freaking out. Only because I care.

Some updates from this end of the apocalypse: I am currently working on at least five more projects under this platform. Questions I am asking are: What are disappearing because of climate change? How do we adapt? How can we train ourselves to think deeper about the future of the planet?

TheApocalypseProject_poster-01

I am working on these while doing a self-directed art/science residency at The Mind Museum, a science museum in Manila. This location seems to be a perfect fit for me for the following reasons:

1. The Philippines is one of the top countries that are most vulnerable to climate change. Unlike Singapore, where this project began and where natural disasters are relatively rare, the Philippines often experiences extreme climate events. I think there will be a lot of opportunities for discussion and learning around this topic, and I am sure these projects will give birth to new projects.

2. The Mind Museum is one my favorite places. I never thought Manila would have anything like this—I started knocking on their doors before they were even built. I had to be based in different countries in the past several years, so I think it’s a wonderful opportunity that I have right now. I really believe that science museums are an important bastion of knowledge and inspiration for a city. The curator and the staff have also been really amazing in terms of supporting my work and giving me constructive critique.

3. A science museum will allow me to reach a lot of children, which I’ve always believed are a crucial part of my audience as an artist/designer. I think the most heartstopping questions and feedback I’ve had in the past have come from five year olds.

4. This is my home city. After living in different countries for the past decade, this is an interesting homecoming of a sort.

I hope to exhibit by late April, which isn’t too far away. At this stage, I am already excited and overworked. It’s always great to have a personal project that consumes you. Check back here for updates!

Hello, apocalypters! Thank you so much for all the support you’ve given The Apocalypse Project, especially Climate Change Couture. I’ve updated the press page with all the links to the blogs and magazines who have featured the project. Many thanks for helping keep the discussion alive.

I’ve been receiving questions from readers, journalists, and friends alike, that I decided to put them together into one FAQ post. I’ve grouped some similar questions together. If you have any more questions, please do reach out.

1. Why the name, “The Apocalypse Project”?

Although it has end-of-the-world connotations, which could be what can happen if we keep mistreating the planet, the word “apocalypse” comes from a Greek word that means “disclosure” or “to take off the cover” or “to unveil”. The Apocalypse Project isn’t solely about potential catastrophic events, it’s also about revealing the face of environmental problems through these projects.

2. How did your project in Seoul influence you to do projects on the environment?

(Pre-apocalypse, I hiked all 43 mountains of Seoul for an installation and community project about the environment. View that project’s website here.) 

Seoul43 was the most physically demanding and personal project I had. I nearly died on a couple of those mountains, and I would not recommend hiking that much in such a short period of time—the staff at The National Art Studio of Korea were definitely worried for me! That project made me witness how human activity was affecting the environment (and vice versa). Don’t get me wrong—I think the Seoul government is doing a relatively great job protecting its mountains and most of the hikers I’ve met were very respectful of the environment. I’ve definitely seen worse in other cities. But some mountains were disappearing or were repurposed as parks or apartment buildings. I wondered if this was ok or not. There is such a big population there that I can understand that they need space. Does that mean it was ok to eliminate a tiny hill or two for the sake of a growing population? Is it ok to make a mountain “bigger” by adding fake soil to it? Is it ok to modernize nature so that we can better take care of it? I still don’t have the answers to that. I usually design my projects around the questions that I’m curious about, which for now are those that are about how we relate to the world.

3. What are your intentions? / Why speculative design? / Is Climate Change Couture a satire? 

I want us all to think about our relationship with the planet and make better choices.  There are many ways by which we can catalyze discussion and take action about these issues. These projects are my own way of doing that.

I chose this type of design (i.e. design that thinks about the what ifs and what could bes) because I want to remove climate change from its usual political strings, which for me sometimes miss the more crucial seeds of a conversation about the environment. With this type of creative platform, I can engage people of all ages and backgrounds. We should think about the planet with respect to our humanity, not in terms of power and money.

Yes, Climate Change Couture is a bit of a satire. The stories that go with them definitely have a tongue-in-cheek tone in them. Remember, these are dystopias—I actually hope that we won’t ever have to use these designs. I wanted to highlight the scenarios we may get ourselves into.

4. Why climate change? Don’t you know it’s not real?

Oh my god.

5. If the Climate Change Couture images are dystopias, why are the photographs beautiful?

Beauty is one of the best ways to get you to look. (P.S. Thanks!)

6. What influenced you? / What is your background?

My background is a bit eclectic. I studied molecular biology and contemporary art, and did my MFA in Interaction Design at SVA. I’ve lived in about five countries, which helped me see that there are many sides to an issue. I feel like I soak up everything around me and I’m inspired by a lot of things, from books to conversations to things I see everyday. I also worked as a journalist, so I’m used to asking a lot of questions. As an artist/designer, I can turn those questions into projects.

7. What was your previous work like? 

My earlier work had to do with interactive projects about our senses. For example, I designed the Hug Vest, which changes color if you hug the wearer; an Olfactory Memoir which is a book of printed smell memories that you can smell; Rorsketch, an illustration project of drawing what I see in clouds, etc. I also started DrawHappy in Iceland a few years ago, which is a project about drawing your happiness.

8. How can I support this project?

If you’d like to:

• collaborate on a project

buy an Apocalypse Patch to help fund the project

• invite me to speak in your school or organization to spread awareness of the project

• share your research on climate change so I can do another project based on your data

• model for one of my projects

• make a donation either in cash or in kind to help bring some projects to life (for example, I need help from a carpenter right about now)

• just drop me a line to offer constructive critique or recommend books/movies/projects/people to check out

…I would be extremely grateful.

9. Where are you now? / What’s next after this?

I’m in Manila working on five projects under The Apocalypse Project and I hope to have my first solo show this April. Check this site for updates.

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I snapped this photo from Books Actually, a lovely independent bookstore in Singapore.

2013 was the year I turned 30. I feel wise, or perhaps to be more specific, wizened, and thus a recap of “lessons learned.” Ha. Working in the intersection of art, science, and design, I have learned many things both enriching and hilarious from the three primary groups of people I work with. And thus a blogpost to remember. (I identify with all of these groups, so this isn’t a judgy list; I am part of this, too).

1.Everyone desires meaningful work.

2. Everyone desires to be with family and loved ones and to do what really matters to them.

3. Things would work so much better if one person can speak the “language” of at least two disciplines.

4. Artists in black (or clothes stained in their chosen media) and scientists in lab coats (the cool ones would have interesting hair) and designers in plaid shirts and special mention of architects in crisp white shirts. Because fashion.

5. At the end of the day, people are just afraid of messing up and looking like a fool. (Hello, Impostor Syndrome.)

6. Vanity. #Facebook #TrueStory

7. People ranked in increasing order of empathy: scientists<artists<designers

8. People ranked in increasing order of engaging Powerpoint presentations: scientists<<artists <<<<designers. Also: favorite fonts. Scientists: Verdana. (Oh dear.) Artists: Arial. Designers: Gotham, Helvetica, Proxima.

9. People ranked in increasing order of prompt and well-thought-of email I receive: artists<scientists<designers.

10. Every saint has a past, every sinner has a future.

(Note that I only use scientists, artists, and designers to define what people project on the outside. I think many of the scientists I’ve met are also artists—they just don’t have a chance to show that side very much—and many artists are designers, and designers are artists and scientists, and so on. And yes, I suppose this only applies to the artists, scientists, and designers I have met.)

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